STORYBRAND + NEPQ + NEURO PHRASES
Standardize Your Invoice App with Conversion Words
Replace generic labels with **high-empathy, scarcity-driven, transformation-focused** language. Every word must make the customer the **hero**, you the **guide**, and trigger **dopamine**.
StoryBrand (Make Them the Hero)
- Hero: “You’re the boss who deserves freedom”
- Problem: “Stop losing $12K deals to forgotten follow-ups”
- Guide: “I’m Masud — I escaped manual chaos”
- Plan: “3 steps to 10× your speed”
- CTA: “Claim Your Free Automation Plan”
- Failure: “Stay trapped in spreadsheets”
- Success: “Close deals from the beach”
NEPQ (Pain → Urgency → Close)
- Pain: “How many hours did you lose this week to manual work?”
- Cost: “That’s $X in lost revenue”
- Urgency: “Only 3 spots left this week”
- Close: “Book now — or stay stuck”
- Objection Killer: “Takes 15 mins. Zero risk.”
Neuro-Marketing (Dopamine Triggers)
- Scarcity: “3 spots left” / “48-hour access”
- Urgency: “Live countdown: 23:59:11”
- Social Proof: “127+ businesses freed”
- Specificity: “Save 20+ hrs/week”
- Ownership: “Your custom plan”
- Instant Win: “PDF in 60 seconds”